About Us

Split Second Software Services Corporation is a software company based in the Philippines that specialises in market research tool development. Its programming team includes specialists in Android development, iOS development, and web application development, with additional skills in computer animation and graphic design. The company reports very high staff retention, attributed to strong employment terms, including paid holidays, paid sick leave, free health insurance, and more benefits after a three-month probationary period, benefits that are uncommon in the Philippines. This stability supports continuity across projects, with programmers working in teams so that knowledge of any given method is held by at least a few people. All software is thoroughly commented and documented, and delivered projects follow the standards of ISO 9001 and ISO 27001.

S4 has experience in developing a varied range of software tools for companies in the UK and in the Philippines. Examples of completed projects:

1. Zero Waste Scotland

An interactive map for Zero Waste Scotland. The map shows the location of suppliers, including services offered and contact details. The database can be easily updated for new suppliers using a user-friendly interface.

2. Dial Test

An advert analysis tool for Blinc Partnership. The tool records mouse movements from respondents in a survey (they move the mouse up when they see something they like, and down when they see something they do not like). The analysis module shows moment by moment ratings of the video. The tool comes with a platform for the easy creation of new tests.

3. Predictive Market

A simulated stock exchange (Predictive Market) platform for Blinc Partnership. This tool is used to test potential new products and new TV show concepts. The respondents make bets on whether they believe certain concepts will be more or less successful than ones that already exist. The tool has been created to be sold onto market research agencies as a platform for developing their own predictive market tests.

4. Kerbang Ltd.

An online market research tool for Kerbang Ltd. This tool detects the 'personality' of a brand by looking for associations between 'archetypal characters' and perceptions of the brand. The tool helps brand managers to identify suitable marketing strategies.

5. ID Card Creator

A mobile app ID Card Creator for a local authority in the Philippines. The application captures personal information to develop a physical ID card, which is used to check a person's ID at various check points in the region.

6. Mind-Choice

Mind-Choice mobile app. This app is a game version of the Harvard Implicit Association Test that helps players decide between two options and does so by tapping into their implicit beliefs.

We have also developed a number of other research tools where each has its own development platform, analysis platform, and test ‘engine’ (the test the respondent takes), and can be integrated as part of a single survey. These include a platform for brand equity tests, packaging, claims testing, new product development, and ad testing; a platform for real-time implicit testing of audio-visual material; a platform for measuring attention-grab properties of packaging, products; a test for the explicit evaluation of brands, products, etc (which is a forced-choice attribute assignment test); and an explicit survey system, which is a traditional survey system that offers a wide range of question types and can be integrated into a client’s existing systems.